Over the last six years, TheWeek has had more scoops and exclusive stories to its credit than all the other newspapers put together. Thanks to its popularity, advertisers see the paper as the best vehicle to reach out to the maximum number of people.
TheWeek is also the only Omani newspaper to ever win an international award. In 2008, it became one of only three papers from the Middle East region to win an award at the IFRA Asia Media Awards 2008.
Who does this website target?
This website is the online version of the
print edition. It comes in two versions – the HTML page
(which you are currently viewing) and the e-paper version (see
link at the top left-hand corner of the homepage). Our target audience lives
mainly outside the borders of Oman. They are Omani students and
professionals who reside outside the country. They are also the
thousands of foreigners who have worked for a few years in Oman
as expatriate workers; many of them still follow news about the
country years after leaving Oman. Also with Oman promoting
itself as a high-end tourist destination, there is a lot of
interest from tourists and international media, particularly
from Europe. This website is a ‘multiplier’ that
helps us reach out to these different audiences who we might
have missed otherwise with just a print edition.
Updates and archives
The updating and archiving of the website
are both done in a manner that complements the print edition.
Major updates are done every Wednesday morning while breaking
news are updated on a daily basis. Archives can be visited
issue-wise/date wise and you will be able to see all the
stories that appeared in a particular issue by going to that
issue in the archives (see link at the top of the homepage).